An innovation in softness and luxury – the VelvetLoft® Blanket is smooth and soft with unmatched durability. The elegant fabric has a luster which adds a touch of sophistication.
Softness + breathability + warmth + durability add up to what many call the most comfortable blanket ever.
For the unique softness and warmth of cotton, the AllSoft™ Cotton blanket is a natural choice.
A new take on our signature plush, Serasoft®+ offers enhanced performance for lasting softness. Our premium finishing process reduces excess fibers and lint even with frequent washing.