An innovation in softness and luxury – the VelvetLoft® Blanket is smooth and soft with unmatched durability. The elegant fabric has a luster which adds a touch of sophistication.
Softness + breathability + warmth + durability add up to what many call the most comfortable blanket ever.
A new take on our signature plush, Serasoft®+ offers enhanced performance for lasting softness. Our premium finishing process reduces excess fibers and lint even with frequent washing.
Softness, comfort, and quality never go out of style. That’s why the Microloft™ Blanket is as popular today as it was when it first revolutionized the blanket category.