DuraWhiteTM will keep your bedding looking as fresh, clean, and white as the first time you unfolded it.

Our textile engineers have poured countless hours into developing our proprietary DuraWhiteTM technology.

DuraWhiteTM provides unmatched color fastness and durability. 

Longer-lasting fabrics will maximize the product lifespan and lower replacement costs.   

No yellowing. No fading. Just pure bright white.
Launder with confidence.