Brand Innovations Discover Our Brand Innovations Our brands tell our story. Innovation, sustainability, quality, and durability. ecofiber™ fabrics are made with recycled plastic bottles to create bedding with less waste and a reduced carbon footprint. VIEW BRAND DuraWhite™ will keep your bedding looking as fresh, clean, and white as the first time you unfolded it. VIEW BRAND Our innovative four-way stretch knit2fit™ box spring cover is the perfect foundation for a beautiful bed. VIEW BRAND