A new take on our signature plush, Serasoft®+ offers enhanced performance for lasting softness. Our premium finishing process reduces excess fibers and lint even with frequent washing.
Our latest innovation in the VelvetLoft® Blanket. We’ve added visual interest with varied hues using a Cationic dyeing process to create a heathered effect.
Softness, comfort, and quality never go out of style. That’s why the Microloft™ Blanket is as popular today as it was when it first revolutionized the blanket category.
For the unique softness and warmth of cotton, the AllSoft™ Cotton blanket is a natural choice.