An innovation in softness and luxury – the VelvetLoft® Blanket is smooth and soft with unmatched durability. The elegant fabric has a luster which adds a touch of sophistication.
Softness, comfort, and quality never go out of style. That’s why the Microloft™ Blanket is as popular today as it was when it first revolutionized the blanket category.
A new take on our signature plush, Serasoft®+ offers enhanced performance for lasting softness. Our premium finishing process reduces excess fibers and lint even with frequent washing.
Our latest innovation in the VelvetLoft® Blanket. We’ve added visual interest with varied hues using a Cationic dyeing process to create a heathered effect.